Tomah Area School District Earns Awards for Excellence Lighthouse Award in School Communications


The Tomah Area School District (TASD) was recently honored by the Wisconsin School Public Relations Association (WSPRA) with three Spectrum Awards of Excellence (one Best in Category), for its work in school communications. In addition to three Awards of Excellence, TASD also received the coveted Lighthouse Award for receiving perfect evaluations of their PAWS e-Newsletter.

WSPRA presented the Spectrum Awards at its annual conference, which was held from November 16th through the 18th. TASD earned the following awards: Award of Excellence, as well as Best in the Newsletter Category, for its PAWS e-Newsletter; Award of Excellence in the Newsletter Category for the HOWL seasonal newsletter; Award of Excellence in the Social Media Campaign Category - for the Month of the Military Child (#TASDMoMC) campaign, in April, and the Lighthouse Award for the PAWS e-Newsletter.

Spectrum Awards recognizes high-quality public relations efforts produced by, or on behalf of, Wisconsin school districts. This year, this statewide competition honored over 40 school districts with awards.

“The work submitted by the Spectrum Award winners is a testament to the importance of school communications and community engagement. They exemplify the very best communication work in school districts, across the state,” said WSPRA President Joelle Doye, of the Mineral Point Unified School District. “The winners demonstrate the critical role communication professionals play in education and the value of engaging stakeholders in order to build community support for Wisconsin’s schools.”

WSPRA’s Spectrum Awards were judged by members of other school public relations associations, in 20 different states, from New York to California. All entries were judged on a 30-point scale in six areas: goals and objectives, research and planning, execution and evaluation, results, language, and design.

TASD’s Weekly PAWS e-Newsletter was the only entry out of nearly 200 to receive two perfect evaluations, earning it the WSPRA Lighthouse Award.

Amanda Getgen, Tomah Area School District Communications coordinator, moved to Tomah two and a half years ago. “I have a passion for design, but with this job I’ve found a new love for storytelling, in our newsletters,” said Getgen. The Tomah Area School District sends out a weekly e-mail newsletter called PAWS, and a quarterly print and an e-mail newsletter, called the HOWL. If interested in receiving either publication, please visit

Mike Hanson, Superintendent of the Tomah Area School District said, “Mrs. Getgen has done a great job in the work of curating so many wonderful stories and these awards are well deserved.”

The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations.

WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). The mission of WSPRA is to expand the capacity of its members to provide effective communication management for the purpose of strengthening educational opportunities for all students.

Kyle Evans, Monroe County Herald, Tomah school district, award, Spectrum, communications award, Tomah


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